About us

Story Behind The Brand

There was a family that has a deep experience in food market that came from their private food business.

Most of the family members are passionate about pets, they own different kinds of pets, and they are keen on feeding them as if they are members of the family.

Consequently, they continuously look for their health and are always trying to get them the highest quality of dry food in the market. Through time, they began to think of exploiting their expertise in formulating their own dry food formula that can match the quality that they are looking for. 

So that, it can fit their furry family members and other families.

Mission

We will continuously produce nutritional and high-quality pet food with outstanding technological and scientific abilities.

Vision

To continuously be pet owners’ first choice and lead pet food market with all pets’ supplies.

Core values

Transparency & Honesty

We are committed to transparency and honesty in all aspects of our business, from sourcing the finest quality ingredients to providing pet owners with accurate information about our products.

Welfare & Sustainability

We are committed to take environmental considerations in every step we make. We are dedicated to reducing our environmental footprint by several sustainable practices.

Respect & Dignity

We believe that all animals should be treated with respect and dignity as they are part of our family.

Social Responsibility

We are passionately and constantly giving back to the community through providing free pet food for some pet shelters (non-profit).

Innovation

We employ the latest industrial technology tailored to this field and is supported by a team that possesses passion, dedication, and expertise in this domain.

Goals & Objectives

Delivering excellence

Maintaining reputation and ensuring that products meet and exceed customer expectations

Innovation and Technology

Leveraging latest technologies to keep up with the evolving needs of pets and owners

Customer satisfaction

Keep ensuring that every customer interaction is positive and fulfilling, with the consideration of their feedback

Pet Health and Well-being

Striving to formulate nutritionally balanced products with all the essential elements for contributing in pet’s health and continuing to develop other nutritive solutions to promote pet’s vitality and longevity.

Education and Awareness

Aiming for raising awareness and educating pet owners about the importance of choosing high-quality nutrition and its impact on their pets’ overall health